One of the coolest parts of Scandinavia is how much they embrace their Viking heritage. And why shouldn’t they? Far from their brutish reputations, Vikings were traders, explorers, guards, farmers, and of course excellent seamen. (This isn’t too say that Vikings didn’t kill or rob or burn villages to the ground; but this was true of everyone in their world; more abbeys in Ireland, for instance, were burnt down by rival Irish than by Viking warriors.)
You can find pretty much anything in Scandinavia with a Viking brand, from everyday necessities like beer or bread to buses, restaurants, and gift shops. You can buy something called Viking Blood (not that I recommend that or even know what it is.) From what I could tell, Denmark and Sweden were a bit more pro-Viking than Norway, but that might just be a small sample size.